A Case Study: How careful planning (use of strategy) can generate more business and strengthen your brand (add more perceived value to your product/service) It's like planting a tree in 4 methodical steps. 1. Lay the right mix of soil.…
What is the essence of your brand? Is your brand expandable? What kind of depth can your brand reach? How you envision the future of your brand can help you lay a strategic path towards its success. The famous Angry…
What’s your company’s current challenge? Identifying your marketing problem is half the work but the skill is in applying the right strategy and execution. Boston Pizza (BP) is a prime example of a marketing success story. The Canadian restaurant chain…
Twitter is here to stay with over 300 million users and can become a powerful part of your business marketing and communication mix. What is Twitter? It is a free microblog, or social messaging tool that enables people to stay…
When you are planning your marketing strategies it is a good idea to continually inject fresh ideas and try new ways to get your audience’s attention. Enter the QR code. First made by Denso Wave, a Japanese manufacturer of automatic…