Marketing Made Easier: 4 Ways Marketing is not Sales
Marketing is not sales – period. Many businesses unknowingly interchange these two words marketing and sales (and its roles). Sometimes businesses will seek out a sales manager but instead...
Program Planning and Evaluation: It’s Marketing Check-Up Time
Program planning and evaluation is not a process that is glamorous - but it is necessary. It can reveal ways to become more effective with both your staff and how you operate. Winning program planning...
Creating a Marketing Budget for More Profit
Marketing is one of the most important activities of any business. Many organizations are so focused on how to get the next big client that they lose sight of the long range goals. If you do not have an experienced marketer on staff, hire a professional consultant...
How To Get Clients – Here’s Your 10-Step Guide
Marketing is about effective communication and the way that you market or sell yourself and your business. Here is your 10-Step Guide to maximize your return on investment....
What is Video Mapping, How can it Help Promote Your Business?
Video mapping and how can you use it, provides 360-degree interactive panoramas of the interiors of businesses. Here are 5 ways to see how...
5 Business Basics and Key Questions Innovative Organizations Ask
Regardless of your industry, basic factors that surround your business are in constant change. Innovative organizations understand their business environments and constantly push forward new ideas and strategies...
Social Brands – Learn from the Best Social Brands of 2012
Social Brands - Learn from the Best Social Brands of 2012 [col3]Top 50 Social Brands of 2012 Twitter Apple Facebook Google Disney LG YouTube Microsoft Amazon BBC Nike Ford NBA Sony NFL McDonald's Starbucks Yahoo Walmart Samsung eBay Nintendo ESPN…
McDreamy to become McSteamy: How a small business can win against the corporate giant
McDreamy to become McSteamy: How a small business can win against the corporate giant "I'm confident we will be able to successfully build the brand." - Patrick Dempsey, actor on Grey's Anatomy How a small business can win big: Patrick…
Innovative Conference starts with Innovative Planning and Innovative Leaders
Innovative Conference PS Engage starts with Innovative Planning and Innovative Leaders Innovative ideas and innovative learning tools. These are what people want when they attend or host an innovative conference. How worthwhile was the last event you attended or hosted?…
Business Marketing Strategy: host your event better
Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…