Creating a Marketing Budget for More Profit
Business Marketing Strategy: host your event better
Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…
It’s time to build Your Membership Growth Strategy
It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…
Innovative Associations: How you can become one
Innovative Associations: How to become one Innovative associations: Infuse Five is often asked to help its association clients with communication presentation tools or membership driving pieces. What subsequently happens is a whole lot more. Clients discover how we can take…
How You Can Benefit From Your Client’s Biggest Problem…and Help Them, Too
A Case Study: How careful planning (use of strategy) can generate more business and strengthen your brand (add more perceived value to your product/service) It's like planting a tree in 4 methodical steps. 1. Lay the right mix of soil.…
Case Study: Angry Birds Brand Takes Wings – set or redefine your strategic goals for success
What is the essence of your brand? Is your brand expandable? What kind of depth can your brand reach? How you envision the future of your brand can help you lay a strategic path towards its success. The famous Angry…
10 Trends in Association Meetings and How To Use Them
What do your members want this is the question at hand The solution will bring forth recruit, renewal and demand. This month, the Sales and Marketing VP for the Vancouver Convention Centre presented on the newest developments in association expos…
Case Study: Boston Pizza hits ‘male on the head’ with risky campaign
What’s your company’s current challenge? Identifying your marketing problem is half the work but the skill is in applying the right strategy and execution. Boston Pizza (BP) is a prime example of a marketing success story. The Canadian restaurant chain…
Holiday shopping market research or Big Brother watching?
When the American Thanksgiving approaches, most of Canada is aware of this momentous occasion. The day is mostly about turkey, and football (for some, not necessarily in this order). However, their long weekend is focused on sales and shopping. New…