Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…
It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…
Innovative Associations: How to become one Innovative associations: Infuse Five is often asked to help its association clients with communication presentation tools or membership driving pieces. What subsequently happens is a whole lot more. Clients discover how we can take…
A Case Study: How careful planning (use of strategy) can generate more business and strengthen your brand (add more perceived value to your product/service) It's like planting a tree in 4 methodical steps. 1. Lay the right mix of soil.…
What is the essence of your brand? Is your brand expandable? What kind of depth can your brand reach? How you envision the future of your brand can help you lay a strategic path towards its success. The famous Angry…
What do your members want this is the question at hand The solution will bring forth recruit, renewal and demand. This month, the Sales and Marketing VP for the Vancouver Convention Centre presented on the newest developments in association expos…
What’s your company’s current challenge? Identifying your marketing problem is half the work but the skill is in applying the right strategy and execution. Boston Pizza (BP) is a prime example of a marketing success story. The Canadian restaurant chain…
When the American Thanksgiving approaches, most of Canada is aware of this momentous occasion. The day is mostly about turkey, and football (for some, not necessarily in this order). However, their long weekend is focused on sales and shopping. New…