McDreamy to become McSteamy: How a small business can win against the corporate giant "I'm confident we will be able to successfully build the brand." - Patrick Dempsey, actor on Grey's Anatomy How a small business can win big: Patrick…
Innovative Conference PS Engage starts with Innovative Planning and Innovative Leaders Innovative ideas and innovative learning tools. These are what people want when they attend or host an innovative conference. How worthwhile was the last event you attended or hosted?…
What do you think of this PSA? Public Service Announcements (PSAs) sometimes fulfill its corporate responsibility with an ad that can be, frankly, lacklustre. However, Ottawa Public Health has gotten it right. OPH has launched a new social media campaign…
A Case Study: How careful planning (use of strategy) can generate more business and strengthen your brand (add more perceived value to your product/service) It's like planting a tree in 4 methodical steps. 1. Lay the right mix of soil.…
What is the essence of your brand? Is your brand expandable? What kind of depth can your brand reach? How you envision the future of your brand can help you lay a strategic path towards its success. The famous Angry…
What’s your company’s current challenge? Identifying your marketing problem is half the work but the skill is in applying the right strategy and execution. Boston Pizza (BP) is a prime example of a marketing success story. The Canadian restaurant chain…