Innovative Conference PS Engage starts with Innovative Planning and Innovative Leaders Innovative ideas and innovative learning tools. These are what people want when they attend or host an innovative conference. How worthwhile was the last event you attended or hosted?…
Associations work in a special way and using a strategic communications plan can be the tool you need for member growth and success. Many non-profit and not-for-profit associations are driven by its mission, objectives, audiences and what their stakeholders want.…
It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…
Get more value from your association conference or Association Event AS THE ASSOCIATION EVENT HOST If you’re an association conference or association event host you know how much of an investment the annual general meeting or annual conference can be. …
Get more value from your industry conference: Part 1 of 2 How to get more value from your industry conference AS AN ATTENDEE Convention season is fast approaching. What is the next event you are attending? You want to get…
Innovative Associations: How to become one Innovative associations: Infuse Five is often asked to help its association clients with communication presentation tools or membership driving pieces. What subsequently happens is a whole lot more. Clients discover how we can take…
What do you think of this PSA? Public Service Announcements (PSAs) sometimes fulfill its corporate responsibility with an ad that can be, frankly, lacklustre. However, Ottawa Public Health has gotten it right. OPH has launched a new social media campaign…
A Case Study: How careful planning (use of strategy) can generate more business and strengthen your brand (add more perceived value to your product/service) It's like planting a tree in 4 methodical steps. 1. Lay the right mix of soil.…
What is the essence of your brand? Is your brand expandable? What kind of depth can your brand reach? How you envision the future of your brand can help you lay a strategic path towards its success. The famous Angry…
Compelling Ideas that Add Value to Your Content Marketing Content Marketing Series-3 Stay relevant, be compelling, follow your corporate mission. Content marketers face a mix of challenges. Get beyond writer’s block and start creating quality content. You will attain more…