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Is the QR code a fad, here to stay and is it right for you?

QR codeWhen you are planning your marketing strategies it is a good idea to continually inject fresh ideas and try new ways to get your audience’s attention. Enter the QR code.

First made by Denso Wave, a Japanese manufacturer of automatic data capture equipment, QR codes were created in 1994 to originally track car parts. Yes, car parts. However, this nifty way of compacting information is now being used on everything from concert tickets to scavenger hunts to tombstones.

What exactly is a QR code, you ask?  QR is short for Quick Response, it is a 2-D barcode that can be scanned by a smart phone’s camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.

How do you use it? You need a smartphone and need to install a QR reader application.

How popular are they? Very! According to a JumpScan infographic on Mashable (and these stats are from eight months ago), QR code scanning increased 1200% from July to December 2010. Starbucks is even starting to use QR codes for payment.

How can you use it? Wine companies use it on their labels. A restaurant patron can scan the bottle and find out more about the wine, vineyard, and links on where to purchase it or have it delivered, all within a matter of minutes. Associations can use it to help with event promotions, as a means to provide more information onsite at events, or to help add new subscribers to an email signup. Other businesses can use it on their promotional material to support a campaign, guerilla marketing tactics, or to supplement retail space. The possibilities are endless and people are having fun scanning with this accessible technology.

8 Advantages of using QR codes:

  1. It’s free to create and use – open sourced technology
  2. Scans fast
  3. Compact with a high error tolerance
  4. Data can be ANYTHING
  5. Hard-linked codes can connect to variable data
  6. An intimate targeted experience
  7. Already widely used in Asia – thus a capacity for global integration
  8. Will encourage the adoption of mobile web content and design

Be seen as a leader in your industry. If you can integrate QR codes into your current IT and communications strategy, there is a large potential return, at a minimal investment.

InfuseFive loves helping people reach their business goals through innovative marketing strategies. If you’d like more information about how you can integrate QR codes into your program or would like to meet with Sandra to discuss ways you can inject some fresh ideas into your marketing plan contact us today:
Email: sandra@InfuseFive.com  Tel: 613.884.7714. www.InfuseFive.com .
And, why not follow Sandra at www.twitter.com/InfuseFive ?

Sandra

Sandra

Marketing strategist and founder of Infuse Five Infuse Five, based in Ottawa, Canada, helps businesses and associations, across North America, grow. Focus is on innovative marketing and communications strategies. Ottawa marketing customized to fit your specific business needs.

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