It’s true. The Netherlands Burger King has gone fashionista using eye shadow to promote its restaurant items to its female audience. This is a new direction for the fast food restaurant. It matters not what type of business you manage,…
Great Content Marketing Content Marketing Strategy Series-2 Content marketing gives you control to convey the message, your brand’s role Write well, educate and inspire Said right, it'll spread like wildfire. Whether you are a marketing communications executive, business owner, or…
Content Marketing Strategy Series 1 of 3 Content marketing is now it gives your business more WOW Keeps you relevant, informative connected, sales active Real value if you know howContent marketing is the newest way businesses can engage buyers or…
What’s your company’s current challenge? Identifying your marketing problem is half the work but the skill is in applying the right strategy and execution. Boston Pizza (BP) is a prime example of a marketing success story. The Canadian restaurant chain…
How to increase your ROI on trade show event marketing. Can you believe January is already behind us? Most businesses are revving up for a busy year of B2B trade events. Biztradeshows.com states: 'Trade Fairs have evolved into one of…
Twitter is here to stay with over 300 million users and can become a powerful part of your business marketing and communication mix. What is Twitter? It is a free microblog, or social messaging tool that enables people to stay…
When the American Thanksgiving approaches, most of Canada is aware of this momentous occasion. The day is mostly about turkey, and football (for some, not necessarily in this order). However, their long weekend is focused on sales and shopping. New…
Yes, it's that time of year again. The annual North American Christmas/holiday party. In reality, it's an event where emotions range from your people eager to attend to one of avoidance at all costs. Why not change things up this…
The move from cards to phone payments is upon us. Who wants to carry multiple cards in a bulging wallet when your loyalty/credit cards can all be virtually stored? Starbucks has figured out and implemented the technology and marketing strategy…
When you are planning your marketing strategies it is a good idea to continually inject fresh ideas and try new ways to get your audience’s attention. Enter the QR code. First made by Denso Wave, a Japanese manufacturer of automatic…