Brand Marketing: What Marketing without Branding looks like
Anne of Green Gables, a beloved Canadian children's book, first published in 1908, took a serious nose dive in its marketing this week. It's new cover...
What is Video Mapping, How can it Help Promote Your Business?
Video mapping and how can you use it, provides 360-degree interactive panoramas of the interiors of businesses. Here are 5 ways to see how...
5 Business Basics and Key Questions Innovative Organizations Ask
Regardless of your industry, basic factors that surround your business are in constant change. Innovative organizations understand their business environments and constantly push forward new ideas and strategies...
Social Brands – Learn from the Best Social Brands of 2012
Social Brands - Learn from the Best Social Brands of 2012 [col3]Top 50 Social Brands of 2012 Twitter Apple Facebook Google Disney LG YouTube Microsoft Amazon BBC Nike Ford NBA Sony NFL McDonald's Starbucks Yahoo Walmart Samsung eBay Nintendo ESPN…
McDreamy to become McSteamy: How a small business can win against the corporate giant
McDreamy to become McSteamy: How a small business can win against the corporate giant "I'm confident we will be able to successfully build the brand." - Patrick Dempsey, actor on Grey's Anatomy How a small business can win big: Patrick…
Innovative Conference starts with Innovative Planning and Innovative Leaders
Innovative Conference PS Engage starts with Innovative Planning and Innovative Leaders Innovative ideas and innovative learning tools. These are what people want when they attend or host an innovative conference. How worthwhile was the last event you attended or hosted?…
Black Friday comes to Canada – Ready?
Black Friday comes to Canada - Ready? Associations and small and medium sized businesses: Where is the line that should be drawn for Black Friday and holiday sales and promotion? In the United States, Thanksgiving is today. Apparently, with Black…
Benefits of a Strategic Communications Plan
Associations work in a special way and using a strategic communications plan can be the tool you need for member growth and success. Many non-profit and not-for-profit associations are driven by its mission, objectives, audiences and what their stakeholders want.…
Business Marketing Strategy: host your event better
Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…
It’s time to build Your Membership Growth Strategy
It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…