Marketing Made Easier: 4 Ways Marketing is not Sales
Marketing is not sales – period. Many businesses unknowingly interchange these two words marketing and sales (and its roles). Sometimes businesses will seek out a sales manager but instead...
5 Business Basics and Key Questions Innovative Organizations Ask
Regardless of your industry, basic factors that surround your business are in constant change. Innovative organizations understand their business environments and constantly push forward new ideas and strategies...
Innovative Conference starts with Innovative Planning and Innovative Leaders
Innovative Conference PS Engage starts with Innovative Planning and Innovative Leaders Innovative ideas and innovative learning tools. These are what people want when they attend or host an innovative conference. How worthwhile was the last event you attended or hosted?…
Black Friday comes to Canada – Ready?
Black Friday comes to Canada - Ready? Associations and small and medium sized businesses: Where is the line that should be drawn for Black Friday and holiday sales and promotion? In the United States, Thanksgiving is today. Apparently, with Black…
Benefits of a Strategic Communications Plan
Associations work in a special way and using a strategic communications plan can be the tool you need for member growth and success. Many non-profit and not-for-profit associations are driven by its mission, objectives, audiences and what their stakeholders want.…
It’s time to build Your Membership Growth Strategy
It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…
Get more value from your Association Conference or Association Event: Part 2 of 2
Get more value from your association conference or Association Event AS THE ASSOCIATION EVENT HOST If you’re an association conference or association event host you know how much of an investment the annual general meeting or annual conference can be. …
Get more value from your Industry Conference: Part 1 of 2
Get more value from your industry conference: Part 1 of 2 How to get more value from your industry conference AS AN ATTENDEE Convention season is fast approaching. What is the next event you are attending? You want to get…
Innovative Associations: How you can become one
Innovative Associations: How to become one Innovative associations: Infuse Five is often asked to help its association clients with communication presentation tools or membership driving pieces. What subsequently happens is a whole lot more. Clients discover how we can take…
A Funny and Effective Ottawa PSA
What do you think of this PSA? Public Service Announcements (PSAs) sometimes fulfill its corporate responsibility with an ad that can be, frankly, lacklustre. However, Ottawa Public Health has gotten it right. OPH has launched a new social media campaign…