Sandra, Author at Infuse Five

Marketing Insights: How to Adapt your Business in a Pandemic Economy

How is your business surviving through the COVID-19 pandemic? The pandemic impacts every continent on the globe except Antarctica. Consumer behaviors have drastically changed, are you keeping your business relevant?

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Marketing Made Easier: 4 Ways Marketing is not Sales

Marketing is not sales – period. Many businesses unknowingly interchange these two words marketing and sales (and its roles). Sometimes businesses will seek out a sales manager but instead...

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Canada’s Anti-Spam Law CASL Means to Your Business

Canada’s anti-spam law CASL starts July 1, 2014. This could mean fines of up to $1 million for individuals and up to $10 million for businesses. Private right of action takes effect July 1, 2017...

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Program Planning and Evaluation: It’s Marketing Check-Up Time

Program planning and evaluation is not a process that is glamorous - but it is necessary. It can reveal ways to become more effective with both your staff and how you operate. Winning program planning...

Ottawa Marketing, Objective Eye Find Solutions

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Ottawa Marketing – Two Ways to Increase Business

Are you adapting your business to the changing needs of tomorrow? Look at your product or service in a different way. Find new purposes...

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Creating a Marketing Budget for More Profit

Marketing is one of the most important activities of any business. Many organizations are so focused on how to get the next big client that they lose sight of the long range goals. If you do not have an experienced marketer on staff, hire a professional consultant...

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